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ESP Advertising
  • Opportunities
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Search Results Advertising

Make your products stand out in the search results pages
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Search Results Banner

Targeting distributors within a specific category, a banner ad appears at the top of the search results pages specific to your brand. ​
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Pay For Placement

Positions your products at the top of every search result in the top 9 slots - giving you maximum exposure in product categories.
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Most Popular

Establish your products with a “Most Popular” burst at the corner of your product, as well as appearing 1.5x larger than other’s listed. ​
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Category Product of the Day

Reach distributors already searching for products like yours. When a search is performed in a relevant category, your product appears as a suggested item.

​*NEW your logo appears with this ad.
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Search Results Tower Ad

Along the right side of search results, browsing distributors are exposed to an ad with your products. 
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Sponsored Content in ESP

What is it?

​Seamlessly integrated in ESP, Sponsored Content in ESP pairs relevant products within search results, in order to generate more awareness of your brand and product collection.​
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How does it work?

  1. A distributor searches for a product in ESP.
  2. Sponsored Content in ESP ad will appear on the first page of search results.
  3. Distributors can click on your products and be taken to your Product Detail page.
  4. Suppliers receive comprehensive performance reports on their ad placements.
​Benefits of Sponsored Content in ESP:
​
  • Inspire searching distributors
  • Superb placement in search results – great visibility to your products
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SEO for ESP

Optimized product descriptions make your products appear more frequent in relevant ESP search results. ASI has insight into what distributors are searching for, therefore we research and update your description to include effective keywords to raise your stakes in product search results in ESP. 
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See How it Works

Brand Pay for Placement

Brand PFP ads are sponsored ESP product listings engineered specifically for apparel mills and retail brands. It’s a new way for brands and suppliers to partner simply and seamlessly to drive more sales.
​Team up with your supplier partners to unlock the full potential of ESP product listings. Amplify your reach in ESP and keep your brand and supplier partner(s) top of mind along the distributor’s path to purchase. 
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How does it work?

  1. Work with your ASI account executive to secure open Pay for Placement ad units for your brand in concert with your wholesaler/supplier partner.
  2. Select the wholesaler(supplier(s)) you want to advertise under.
  3. An ad will be set up for your selections.
  4. Your ad will be served in your selected product category and represented by your supplier/wholesaler partner.
  5. Receive performance reporting for your ad placements.

Brand PFP Video from ASI Supplier Marketing on Vimeo.

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More Resources

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  • Opportunities
  • Products
    • Home Page Ad Placements
    • Advertising Options Outside of ESP
    • Search Results Advertising
    • Product Detail Page Advertising
    • Supplier Stores
  • Resources
    • Case Studies
    • Video
    • Sales Tools >
      • FAQ
      • Ad Specs and Rates
      • Content Pieces
  • Contact